Universal Motown Records Rap Star Chamillionaire to Release Sophomore Album

First Single “Hip-Hop Police” featuring Slick Rick

#1 Most Added at Rhythm Crossover

#4 Most Added at Urban Radio

ULTIMATE VICTORY

IN-STORES SEPTEMBER 18TH

June 28, 2007
NEW YORK–(BUSINESS WIRE)–Universal Motown groundbreaking hip-hop artist, Chamillionaire has marked September 18th as the official release date for his much-buzzed about sophomore effort, Ultimate Victory, the follow-up to his Award winning, platinum-plus debut The Sound Of Revenge.

The first single from the new disk, “Hip-Hop Police,” featuring legendary rap star Slick Rick, has already set hip-hop chat rooms a blaze and is the #1 Most Added song at Rhythm Crossover and the #4 Most Added on Urban Radio. Chamillionaire promises the song is just ‘the tip of the iceberg’ when it comes to Ultimate Victory, which he describes as ‘A very conceptual album where I really pushed my creativity.’

Chamillionaire’s rise from Houston underground rap pioneer to award-winning, mainstream music was nominated for two Grammy Awards, garnering nods in the Best Rap Song category and for Best Rap Performance By Duo or Group (which he won) for the hit single “Ridin’,” featuring Krayzie Bone, from his platinum-plus debut album The Sound Of Revenge. The prestigious nods came on the heels of his two trophy-takedown at the First Annual BET Hip-Hop Awards in mid-November, where Chamillionaire walked away with both the Rookie of the Year Award and the coveted Alltell Wireless People’s Champ (Viewers’ Choice) Awards. The Houston rapper began his incredible run as the most honored hip-hop star of the past year by beating out proven superstars 50 Cent, Busta Rhymes and T.I. for Best Rap Video for “Ridin’” at the 2006 MTV Video Music Awards.

Chamillionaire’s platinum-plus debut disc has become one of the most lauded albums in hip-hop history, with the single and video for “Ridin’” topping almost every chart and single-handedly transforming the digital landscape, as well. Incredibly, Chamillionaire became the biggest selling Ringtone artist in history, surpassing an amazing 4 million in ringtone sales, in addition to his groundbreaking Myspace site closing in on an astounding 8.9 million profile views.

As a special gesture to fans, Chamillionaire will be releasing the new Mixtape Messiah 3 CD and Mixtape Messiah DVD in July ‘07. The magnitude of Chamillionaire’s rise from Mixtape Messiah to multi-platform entertainment entrepreneur can best be gleamed from a mainstream news story that ran earlier this year as to how the rapper’s Robin Hood-like image even penetrated the sacred halls of the White House. Presidential Press Secretary Tony Snow called worldwide attention to the hip-hop artist’s ringtone prowess when he heard a reporter’s cell phone playing the opening chords of “Ridin’” during his daily briefing. When Snow humorously pressed other reporters to see if she did indeed ‘have the ringtone on her phone,’ one ABC scribe replied” ‘Doesn’t everyone?’
Contacts

Universal Motown Records
Vickie Charles, 212-373-0783
vickie.charles@umusic.com
or
Kimberly Harris, 212-373-0701
kimberly.harris@umusic.com

Music industry hopes for, yet fears, iPhone effect

By Yinka Adegoke

The music industry has long hoped mobile phones will help turn around weak music sales, but music executives privately fear the most obvious contender, the iPhone, may give too much clout to Apple Inc., in shaping the future of the fledgling mobile music market.

Sales of CDs, still the dominant music format, have dropped more than 20 percent in 2007 from a year ago, according to Nielsen Soundscan. Digital music sales are gradually claiming a greater portion of the business, but the transition has been slow. Sales of full-length songs on cellphones still claim a small portion of the market.

Some executives say the iPhone could speed up that trend after the device’s U.S. launch on Friday, if the much wider base of consumers who own cell phones see the phone as a music machine.

“It is going to change the way people think about their mobile from being a fringe portable entertainment device to everyone recognizing that this is a really desirable mainstream device,” said Barney Wragg, global head of digital for EMI Group’s recorded music unit, the world’s third-largest record company.

That view is tempered by concerns over Apple’s increasing power base in digital music sales, which rose more than 50 percent in the first quarter, according to Nielsen Soundscan. The total U.S. music market slimmed to about $11.5 billion in 2006, according to music trade body Recording Industry Association of America.

“Ironically, the iPhone comes at a time when the music industry would like to see a stronger player other than Apple,” says Michael Gartenberg, analyst at JupiterResearch.

Apple’s iTunes Music Store, which sells only digital music on line, has risen to third place among music retailers overall with around 10 percent of sales in the United States, behind Wal-Mart Stores Inc. and Best Buy Co Inc., according to NPD Group. The company’s iPod device also accounts for nearly 80 percent of the market for digital music players.

“But the real question is whether their competitors will be able to capitalize and offer improved service offerings that challenge Apple,” Gartenberg said.

MOBILE MUSIC COMPETITION

Mobile handset makers and their network operator partners have been investing heavily in the music space. But many users still don’t see their phone as a music device for anything beyond choosing ringtones.

JupiterResearch estimates that U.S. consumers will own nearly 28 million music playing phones by the end of 2007. But it expects that “only a modest percentage of consumers will actually listen to music on their phones.”

The iPhone, which will be carried exclusively in the United States by AT&T Inc. for at least two years, will work like the iPod, syncing digital songs and video via the iTunes application on a desktop-based personal computer.

Some music industry watchers are surprised the iPhone will not offer over-the-air song downloads at launch. They see such a feature as the Holy Grail of digital music sales, allowing subscribers to buy music on impulse while on the move.

Rival operators Sprint Nextel Corp. and Verizon Wireless, a joint venture of Verizon Communications and Vodafone Group, offer services that encourage impulse purchases of music downloads over the air.

In Europe, where the iPhone will launch next, over-the-air downloads are much more widely available.

“I don’t think the iPhone is going to be the game changer that people are predicting,” says Adam Sexton, chief marketing officer of Groove Mobile, the company which powers Sprint’s music service and others in Europe.

While Apple may well meet its initial sales forecast of 10 million iPhones, that will still be less than 1 percent the world’s global handset market, he noted. That leaves plenty of room for music companies to court other wireless partners.

“The record labels should be more focused on the other 99 percent,” Sexton said.

Copyright © 2007 Reuters Limited. All rights reserved. Republication or redistribution of Reuters content is expressly prohibited without the prior written consent of Reuters. Reuters shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

The Flippa Boyz-South GA-(Street)

The Flippa Boyz

In the Southeastern town of Homerville, Georgia, The Flippa Boyz are like pine trees— they’re everywhere. You can’t pass a street corner in “The Yard” as it’s called, without hearing the sound of these local hip hop heroes rattling car windows or shaking house shutters. As the release of their first CD “The Fatal Blitz” approaches, The Flippa Boyz, J-Roc and DevilEyed, are ready to take it far from “The Yard” and around the world.

The Flippa Boyz are Greg “Devil Eyed” Lacey and Jeremy “J-Roc” Troy, childhood friends who knew from an early age that they had what it takes to make it in the music industry. J-Roc started rapping when he was only eight years old, and by the time he was 13 he had dropped sports and every other interest to focus on writing lyrics and freestylin’. Around the same time, Devil Eyed was getting pulled into the idea of rap both as a way to help support his single mom, and out of a creative desire to express the realities of life. The two joined forces to form The Young Thugz, a group that lived up to its name with thuggish lyrics and wild-out style. For several years they perfected there skills via underground mixtapes and soaked in influences like Tupac, TI, DMX, and Bone Thugs ‘N Harmony while constantly rocking the local freestyle battles.

At age 16, J-Roc’s troubles with school and other issues threatened to put an end to the group’s promising future. Luckily someone had faith in J-Rocs potential. Uncle James “J-Mac” McLaughlin had faith, stepped in, and encouraged him to make some changes in his life. J-Roc took this advice and off to Dallas Texas he went. While living with J-Mac in Dallas for a year, J-Roc continued writing lyrics and also performed weekly with some of Dallas’s best underground artists.

He returned to Georgia a year later with a positive outlook on the future and immediately hooked back up with Devil Eyed and The Young Thugz, releasing the CDs “Enuff Said” and “Thuggin’ Out Loud.” Again, J-Mac recognized the dedication, sacrifices, and potential in J-Roc and Devil Eyed and signed them to his newly-formed record label, WoodYard Entertainment.

The Flippa Boyz first full-length album “The Fatal Blitz” — a double CD loaded with laid back Southern slang and hard-hitting tracks — is set to be released in November of 2006. The first single, “Cool As a Ceiling Fan,” will be takin’ it wide for the first time, introducing The Flippa Boyz to the world with a catchy hook, an incredible beat, and great lyrics. The Fatal Blitz also includes a “sliced and screwed” disc screwed by DJ Slice courtesy of Strobelyfe Entertainment.

With the hard-earned support of a record label, family, and all of their fans in southeastern Georgia, The Flippa Boyz are destined to succeed! They’re confident that someday soon people far from Homerville, Georgia, will know their music and feel their lyrics while their hometown base can always rely on them to keep it real and provide some positive energy back to the community. As stated by The Flippa Boyz, “we gone rep the yard like we pose too”!

For more information:

CONTACTS:
James McLaughlin
“J-Mac” CEO
WoodYard Entertainment
Cellular: 214.563.7118
Email woodyardceo@yahoo.com
www.woodyardentertainment.com
www.myspace.com/flippaboyz

Chiray Scott
“CScott” WoodYard PA
WoodYard Entertainment
Cellular: 254.291.9612
Email: woodyardpa@yahoo.com