SHOP BOYZ Debut Album, Rockstar Mentality, Crashes New ‘Party’ on Billboard Albums Charts

Hit Single Phenomenon ‘Party Like A Rockstar’ #1 Ringtone, #1 Urban, #1 Rap, #1 Myspace, #1 itunes Hip Hop, #2 Billboard Hot 100

Atlanta ‘Hood Rock’ Trailblazers to Tour With Chris Brown in September

June 27, 2007
NEW YORK–(BUSINESS WIRE)–The whole world is now partying like a rock star …thanks to OnDeck/Universal Republic Records’ Atlanta trio SHOP BOYZ. The innovative newcomers have become the debut multi-platform success story of the year, smashing hip hop, rock and digital barriers with their groundbreaking, rock-edged album, Rockstar Mentality, which debuted this week on three of the Billboard Albums Charts — #2 Rap Albums, #4 R&B/Hip-Hop Albums and #11 on the Top 200 Albums. Propelled by their multi-genre/multi-format smash single “Party Like A Rockstar,” they have snared an unparalleled string of #1’s, unprecedented for a debut artist not even on the music business radar a mere four months ago.

The sizzling song has become the fastest Mastertone ever to be certified platinum by the RIAA, with the trend-setting rap/rock masterpiece simultaneously reaching the #1 spot on the Mediabase Urban radio chart, the BDS Mainstream chart, the BDS Rap chart, the itunes Hip Hop chart, and smacking right up against #1 (it landed at #2) on the Billboard Hot 100 Singles chart after an amazing near-fifty point jump just a few weeks ago.

Currently boasting a Top 10 video on MTV’s TRL, and BET’s 106 and Park, the trailblazing trio are turning out to be one of the most in-demand debut acts of the year, appearing at last night’s BET Awards, and joining the Ball 4 Real Tour (sponsored by Mountain Dew) the day after. The popular Ball 4 Real Roadshow features ESPN ‘streetball’ stars and a frenzied half-time show – with the Shop Boyz touching down on the tour in Houston, TX on June 27, slated to perform on the cross-country trek through August 30. In September the tireless ‘hood rocker’s will join teen sensation Chris Brown on one of the most anticipated tours of the fall.

Nominated for two Ozone Awards, the Second Annual Honors sponsored by Southern rap tome Ozone Magazine, the Shop Boyz have been recognized in the ‘Best Club Banger’ category and as ‘Best Breakthrough Artist.’ Crowned by critics and fans alike as progenitors of a new cross-bred version of hip hop known as ‘hood rock,’ the ex-mechanics who make up the Shop Boyz – Fat, Meany and Sheed – were little known outside the fertile hip hop underground of the Bankhead section of Atlanta until “Party Like A Rockstar” began to percolate in clubs at the beginning of the year.

Now dominating nearly every radio, sales, ringtone and wireless carrier chart available, the group is basking in the nationwide embrace of not only their genre-mashing single, but the brand new album, Rockstar Mentality, that spawned it. The eclectic album features blistering tracks sure to follow in the successful wake of ‘Rockstar,’ including the combustible “Rollin’,” the hi-octane “Rain Dance,” and “They Like Me,” among others.

Launched by OnDeck Records, Shop Boyz initial breakthrough was forged by Atlanta label’s CEO, Brian ‘Bingo’ Ward who guided the groundbreaking trio’s rapid rise into the mainstream.

Universal Republic Records
Serena Gallagher, 212-841-8201

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